In recent years, businesses have tapped more novel ways to market their products and services, or to generally communicate with the public, including those within their organisation. For instance, one of the most notable is the use of video animation to convey a message in a manner that is more entertaining. A sales video, for instance, can be played in trade shows and expositions. More so, promotional video production can be attached in email newsletters. Meanwhile, animated explainer videos can be added in the homepage of a company’s website or their landing page.
While animated video production can be beneficial in ways more than one, such will only be the case if it is crafted in the right manner. It should be presented in a way that is engaging while being able to convey a relevant message. Keep on reading and learn more on how an organisation can effectively utilise videos.
Keep It Short and Simple
One of the most important things when it comes to promotional video production is to make it short and simple. People have limited attention span. Within the first few seconds, you must be able to captivate their attention. If it is too long, they would not even bother viewing the video. If it is too hard to understand, they will not be able to digest what you intend to say. With this, make sure as well that there is a well-written script that presents the problem and the solution that you wish to provide.
Know your Audience
Before making a sales video or any video for business purposes, it is important to first think about the audience. This is going to be critical in creating the script and deciding on the approach. For instance, if it is going to be used to pitch a business idea to professionals, make it formal. If it is going to target younger audiences, make it lighter and relatable to their age. Always think about who will be viewing the videos so that you will know how you can keep them hooked.
Know Where To Use It
Having animated explainer videos is not enough. It is important that you strategize on where it is going to be placed and played. Is it going to be displayed in your website? Is it going to be used for a trade show? Will it be used as part of your email marketing campaign? Think of where it will be most effective in reaching the intended audience.
Work with the Pros
At the end of the day, the most important is to trust only the experts. Companies specialising in corporate video production have a team of competent people who have the expertise and experience. They are knowledgeable on how to make every second count. They know how to captivate attention and make a message that will leave a lasting impression even with just a clip that will last for a few seconds. With their help, you can be guaranteed that the video will be an effective tool to communicate to your audience.
Gary is the founder and owner at Snappy Sales Video, a Brighton-based video production company, who has a deep obsession with making videos as often as possible and how to optimise websites for brand awareness and conversions.