If you knew someone was coming, you’d be prepared. You wouldn’t just ‘wing it.’
In this case, every last detail should be pre-considered, DOWN TO A T.
Forgetting the reception for The Queen? That simply wouldn’t cut the mustard, would it?
First and foremost: a landing page that uses video also needs a suitable host.
You have a couple of choices to help nail it:
1. HIRE SOMEONE.
If you want a PRO to do the job, you could use a ‘Landing Page Builder’ like LeadPages or Unbounce.
(Sometimes if you want something done right . . . )
2. DO IT YO’SELF.
Self-hosting via WordPress gives you the opportunity to build the perfect landing page using your own theme. For assistance, builders like Thrive which are integrated offer a range of templates OR the ability to create one!
Remember! Knowing your guest is vital. Likewise, a professional video needs to be just that professional. Here are some more points to consider:
Your platform host is sorted, and now it’s time to apply landing page content.
CODE WORD: Integration.
A snappy checklist:
Is the page telling the same story as the video?
Can the visitor easily respond to the call-to-action?
Do you provide JUST enough extra info to push a ‘slow responder’ over the edge?
Is the overall design shnazzy enough to suit expectations of modern web traffic?
A snappy video explaining exactly what it’s all about Describes the purpose Demonstrates the benefits
Page Perfect = check
Everything is above the fold. Below is a short blurb with compelling copy and the all-important CTA. Scrolling down provides MORE COPY & SOCIAL PROOF. The whole thing is legitimate & focuses on converting guests.
Remember! DO NOT treat this page like one from your website.
Your goal is to make visitors TELL YOU “YES!” (or no)
Now for the good stuff.
Imagine a nice warm pot of tea full of flavour, essence and with great taste would be most ideal.
Your video landing page should reflect the same concept.
When you combine all elements, your video is the icing on the cake.
So ensure you add the details that make potential customers stick around.
Structure, Style & Consistency
Establish your flow, pick a theme and stick to it including colours (if you can).
THE WHOLE WAY THROUGH!
From everything leading to the video to the actual video itself!
TIP: Introduce visitors to your video with exactly why they came, in the first few seconds.
Snappy are experts in creating explainer videos that guarantee to help you get this right.
Use a story.
It is the best way for people to feel and therefore, make a snappy decision.
Think about it! If you can relate you are compelled to act.
Figure out your purpose and create a video that makes visitors want to convert instantly!
TIP: Just think of ONE THING you want from your potential customers, DO NOT confuse matters by asking too much. Clearly state your CTA and make it accessible from all angles!
The team at snappy help you to inform viewers as well as tell them how to respond in less than 60 seconds!
Video content needs to look good and do the job it’s supposed to, i.e., send a clear message.
Make sure you have a decent video player if you want to stand out.
Video Player: Presentation is key. YouTube is the biggest site to host videos, find a player that best represents your business!
Thumbnail: The image everyone sees before watching your video. Consider this, even if the video auto-plays, to help initiate the story. Create or choose a picture that entices people to hit the play button.
Placement: Video doesn’t work if you just plonk it anywhere! Carefully pop the video above the fold so that viewers see the whole thing on the loaded page.
Remember! DO NOT just slam any old marketing video on there THIS DOES NOT WORK.
Snappy will help you create a professional video, 100% related to your product or service while exciting your prospects.
At this point, you can see the importance of all the aspects mentioned – so much so that you can ensure that you have everything DOWN TO A T – from start to finish. If you haven’t thought of all the little details, get to it!
Otherwise, let snappy help. We guarantee success and satisfy your conversion goals!
Gary is the founder and owner at Snappy Sales Video, a Brighton-based video production company, who has a deep obsession with making videos as often as possible and how to optimise websites for brand awareness and conversions.