If you want to know the answer to getting a ridiculously higher conversion rate, then stick around! Because there are a couple of things that you can do . . .
And once all factors are taken care of, you can sit back and relax in the comfort of knowing that everything possible to optimize your conversion rate is complete!
Trust me – you can simply opt for the easy approach:
It’s not bloody rocket science!
For those who find themselves feeling lost, sat scratching their heads or anyone who is just generally confused about how to get visitors to convert . . .
Here is the downlow.
People nowadays just don’t have the time, patience or energy to sit around reading mass amounts of text. It seems that, in this day and age, most folk are, in fact, suffering with some serious attention span issues.
Now I am no mathematician but a simple calculation reveals that this means you have the chance to say four billion eight hundred and sixty million words total before the average person makes a decision!
Mind blowing, right?
Well get this . . .
If the viewer decides to watch a three minute video, right until the very end, then you have the opportunity to say even more!
5,400,000,000 words to be exact!
(And, just incase, spelt out, that is five billion four hundred million words!)
In a nutshell, you could say what would normally take a lifetime to say, in under three minutes!
Now, let’s look at the bigger picture.
When you look at it like this, it is understandable to think that 50% of people browsing the web are specifically searching for videos to check out products that they want to buy, before they actually go ahead and make the purchase!
This is probably why 53% of customers prefer it when a company offers a video about their product!
Before you begin, you need to come up with a master plan.
What is the point?
This is exactly the question you need to be asking yourself! Make sure you have your idea in order.
What is your purpose?
To fit everything into a short timeframe you need to know exactly what it is that you are trying to achieve. You need to provide a clear and concise message with simple instructions.
To start, make your pitch perfect and then you can tell your customers exactly what you want them to do!
Think about it!
How can your customers make a decision about something that you are unsure of?
Remember when we said that 90% of people are happy to admit that they rely on a video to decide whether or not to buy a product?
That is the main reason why it is so important to get your point across and make every single second count!
To convert, you need your customers to take action . . .
When 36% of consumers put their trust into video advertisements, you should be taking advantage!
There is no need to overcomplicate things.
Here is an extremely simple formula that you can use:
So long as consumers understand you and your purpose by the time the clip finishes, you will be recognized as a fully fledged expert.
Which is why it is so crucial to get 1 and 2 correct and form a trust. Because when potential customers trust you they become more open to the suggestions that you make!
Then, the third part comes easy – slip in your call to action and watch what happens . . .
Emotionally engage your target
Sounds technical? Wrong! This part is easy!
Figure out who your video is aimed at.
Who do you want to attract? What kind of person is going to benefit most from your product?
If you know your customer then you can start to think about how to reel them in.
One thing is for sure, people will always respond best to the things they can relate to.
There is no need to bore customers by bombarding them with facts, instead, you can throw something in there that might make them laugh, or even cry!
Imagine, just like you or I, people offer their attention to the things that they are attached to.
And when video strikes attention as well as emotion these are the two tools that are used for the power of persuasion.
If you can tell a story and master the art of appealing to your target market’s logical sense by picking at the pain points, then they are more likely to believe that they need you.
Every aspect of your video is usable to make an impact on those watching. From the images and colours to the language and font you can stimulate the senses of your audience and influence the decision-making process.
By using emotional techniques, you create the possibility to trigger the memory too. In this case, your prospect will make a personal decision to convert and also share the idea with others!
Now you are really on your way to success!
Seal the deal
Your explainer video on it’s own may work magic and do all of the things it is suppose to do.
But when a customer is there and at the ready, how can you be sure that they actually sign up?
Let’s face it, it would be a real bummer having come this far and then lose their interest over forgetting to add one final touch . . .
The National Telecommunications and Information Administration released a report in 2016 that stresses the importance of providing customer security and privacy.
It showed that 84% of households were left feeling concerned of at least one issue they might face in this area, causing reasons to doubt.
While 63% of concerns surrounded potential identity theft another 45% expressed worry of fraudulent activity should they use their bank or credit card.
Furthermore, data revealed that 29% of people were unsure of using the internet for financial transactions, but that number was significantly higher at 40% for those who had already dealt with a former breach.
26% of these respondents refused point blank to partake in online transactions due to these issues and 35% wanted nothing to do with e-commerce sites.
Which proves that if behaviour is affected by suspicion or a lack of safety, this could ruin everything! It doesn’t matter how well you market your product, you have to make sure your customer is 100% satisfied that they can put their confidence in you.
If you want customers to convert and hand over their money, then you have to make them comfortable! So here is one thing you can do to avoid customer hesitation and eliminate doubt: Get authority badges.
This tiny detail makes the world of difference. It could make or break your credibility and therefore, your conversion rate.
By establishing reliability you could turn casual browsers into fully converted customers.
There are a number of trust seals that you can choose from to better your chances of a sale. Alone these wouldn’t do much, but alongside a explainer video makes for all the rightingredients to generate success!
Remember, we feel cautious when it comes to spending our hard earned cash.
Remove the need for caution.
At the end of the day, if you to use a video to increase your conversions, then you better make sure that this is the starting point of building trust and then prove your worth right until the very end.
Have them keep the faith.
You can skyrocket your conversion rate and quickly turn your business around by using a simple explainer video on your website.
All you have to do is:
If this doesn’t work I will eat my own arm . . .
Let me know how you get on! I want to hear all about your success!
Feel free to leave your comments and if you have any suggestions, I am all ears!
And if you are looking for a team of experts to help you create the high-quality video that will increase your conversion rate, then snappy has the professionals that know how to make you money!
Click here to find out just how an animated explainer video by snappy can help improve your business!
Nicky is one of our creative leads of Snappy Sales Video a Brighton-based video production company, who has a deep obsession with making videos as often as possible and how to optimise websites for brand awareness and conversions. Click here to get get an explainer video for just £153 !