14 Benefits of Using An Explainer Video For Online Marketing
It is one thing in building a successful strategy for traffic acquisition, but when it comesto online marketing, what do you do once you have the people?
You keep them interested!
But how on earth are you supposed to do that when the average attention span of today’s audience is less than Freddy’s pet fish? Recent studies inform us that these days, we are lucky to stay focused for more than 8 seconds when browsing the web. Get in the sea!
Thanks to gadgets like mobile phones,the internet sits right there in our pocket and gets carried around with us wherever we go! We have so much instant info available to us that companies are now more than ever battling to grab the attention of their target demographic.
On Facebook alone it is said 30 billion pieces of content are shared each month and so ploughing through this amount of information means that for anyone to stop the mindless scrolling, you really do need to stick out like a sore thumb!
That is why, nowadays, most people are choosing to get their message across via video because . . .
So for anyone NOT getting involved in making the most of a new age in technology by simply upping their game with eye-catching video clips . . .
Changes only come about when you implement them, and the smart thing to realise is that nowadays you gotta spend cash to make cash.
It is likely that if you do not quickly move past the fear of splashing out a little to create an engaging explainer video for your company website, the info will be buried in a pile – something like trying to find the word ‘needle’ in a paperwork haystack springs to mind!
Here we have 14 reasons why explainer videos are now the Biggest opportunity in marketing!
Online Content Consumption Has Evolved
Recognising consumer behaviour is one thing marketers must master. It is safe to say that internet junkies are becoming more dependent on video.
Inspiring Video Content Triggers Memory
To make your brand worth talking about the secret is to avoid using irritating ads and instead, create captivating, emotionally engaging videos that people can relate to.
To find out more about ‘The Three A’s’ check the article below!
Related: 10 Reasons Why Using An Explainer Video Will Boost Your Business
An explainer video allows your customer to see the benefits.
state that 90% of information that is
transmitted to the brain is visual. Videos
are processed by the imagination 60,000 times faster than text.
Using A Video Will Boost Your Revenue
After reading this far, give yourself a pat on the back! You managed to beat the average human attention span for starters!
But you also now see how using an explainer video in marketing will engage users, generate web traffic and gain success from social media.
However, here is the really good stuff!
Videos impact the customer’s ability to make a purchase decision.
To Sum Up . . .
When you invest in adding an explainer video as a part of your marketing strategy, the fact is that not just any old video will work! You must ensure that you have done your research – you need to make sure that you fully understand your target market and put in the time and effort (as well as the money) into making the most engaging content that will 100% appeal to your ideal customer.
Snappy has a team of experts who create top-quality explainer videos that guarantee to bring your business success. Why waste time when you could improve your approach to marketing immediately? Make sure to get in touch with snappy to find out how we can help your business grow through video now! Contact us here for more details.