Tips When Creating a Highly Effective Animated Explainer Video

In case you are hoping to increase your conversion rates, engagement rate, or help your company’s branding; a sales video is the principal solution to all your needs. In order to stand out from the other opposition, you may need to step it a notch by creating an animated explainer video. This promotional video production has a higher engagement rate and can massively increase your traffic.


How Do You Define Animated Explainer video?


Animated explainer video  is meant to explain your service and product to the audience which are your customers. It is a chance for you to tell the story of your product to them; what your product is, the purpose and why they are in a disadvantage if they failed to get your product. Video animations are utilised by companies to impart vital information to their targeted audience, which is similar to a corporate video production. The most essential thing is to maintain the video animation sweet, short and loaded with fascinating data.


There are heaps of advantages in utilising promotional video production. They’re a standout amongst the best approaches to increase your conversion rate, making it the perfect introduction page. Animated explainer video  is vital and engaging, ideal for sharing the data that the consumers need to be aware of. They’re likewise entirely effective. In case you want to release a new item in the market or highlight a more perplexing administration, video animation is the sure way to do it.


Why is Animated Explainer video Effective?


When you first think about corporate video production, video animation will not cross your mind. You are thinking that creating an animated explainer video will just take so much time and shooting a video together with your co-workers is enough to keep the audience engaged. However, promotional video production is the best approach in business marketing though it is a bit unconventional. Here’s why:

  • Budget-friendly-unlike the live-action video explainer, you will not spend additional money in purchasing props, on screen characters, lighting materials, locations and the whole crews needed in order to create a 45 second explainer video. In an animated explainer video, you only need to talk to one company, and they will take off that burden away from you.


  • No Restriction-Creating a live action promotional video production confines you in a certain concept. With animated video video, the possibilities are endless; you can set the mood in an outer space, on a busy street in Shanghai or the North Pole together with the polar bears.


  • Professionalism-with animated explainer video, you no longer have to worry about the awful feature in your actor’s appearance, improper lighting, poor background, low quality cameras, etc.


  • Effective-twitter can attest to the efficacy of animated explainer video when they released an animated explainer video to explain the “How-To’s” to their audience during their initial release. As of now, Twitter is one of the biggest social media platforms in the whole world.



Animated explainer video is the modern approach to building the company’s image and getting in touch with the customers. It is a perfect way for you to tell your story and create loyal customers by making them relate with your videos.

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About The Author

Gary Mason
Gary is the founder and owner at Snappy Sales Video, a Brighton-based video production company, who has a deep obsession with making videos as often as possible and how to optimise websites for brand awareness and conversions.