In a market that is saturated in terms of competition, it is important for a business to take advantage of novel tools in order to dominate other players within the marketplace. There is a need to craft a robust marketing strategy, which will propel growth and profitability. In this case, one of the things that can prove to be helpful would be video animation. Whether it is a sales video or corporate video production, it can deliver benefits in ways more than one.
How to Use Animated Explainer Videos
One of the best ways by which it can be used to help achieve business objectives is to have it incorporated in your website’s homepage. While having a website is essential for a business, it needs to be well-designed and should have relevant contents. Having animated video production is one of the things that can make the homepage more engaging.
More so, it can also be used as an addition to your landing page. As a rule of thumb, landing pages must be original and useful. To do this, having a short promotional video production can be an excellent idea. It should highlight the benefits of your products and services to convince customers to give it a try.
Video animation can also be used for email marketing. According to one study, the use of a video in email newsletters increase the click-through rates by as much as 300%.
Are you planning to join a trade expo? This is another instance wherein promotional video production can prove to be useful.
Meeting a client? Preparing for a presentation? If you want them to be impressed with what you will present, using animated videos will prove to be an excellent idea.
What It Can Do For Your Business
Animated explainer videos can help in being able to increase conversion rates. In one survey, it has been revealed that customers are 85% more likely to buy a product if there are accompanying videos. More so, it can also be effective in terms of clarifying the objectives of your business, as well as highlighting the value proposition of your business. Videos can also help in improving search engine rankings and traffic. Lastly, it will allow companies to keep up with the trend and manage competition better. According to CISCO, 75% of mobile traffic by 2020 will be all about video. With this, there is no wonder why using video animation will help a business to stay in the game and reap its many benefits.
Working with the Pros
While video animation can indeed be beneficial in ways more than one, this will only be the case if you work with the experts. While anyone can attempt to make a video presentation on their own, the outcome may not always be favourable. At the end of the day, it is better to work with the professionals who have the expertise and the experience. They know how to make use of every second to convey the message that you intend to say.
Gary is the founder and owner at Snappy Sales Video, a Brighton-based video production company, who has a deep obsession with making videos as often as possible and how to optimise websites for brand awareness and conversions.