As your messages continuously need to stand out, you will have to come up with various media for your audiences to appreciate. One effective way of doing so would be through working with an animated marketing video production company. Here are some of the trends which you can watch out for and get inspired by upon embarking on a corporate video animation project:
An Animated Video Production Company to Work within Your Content Strategy
Marketers understand how important it would be to come up with a content strategy, so they may showcase their company’s messages in a way which would be noticeable to their target audiences. This is why it would not be a surprise for a corporate animated video production company to receive client guidelines, so the materials would be related to the entire framework of their content strategy.
Social Media Embeds and Shares for More Recall
Corporate video production pieces or even advertisements use animated explainer videos to expand their reach towards their intended audiences. For instance, the materials would be pasted on to a company’s social media account for their stakeholders and followers to see. If an advertiser wants to share a brand’s messages, then the produced video will then be placed on to the same company’s Facebook, Twitter and Instagram accounts among other social platforms.
White Board and No Fuss Videos Continue to Be a Hit
Animated Explainer Videos are more widely accepted if they get produced in much simpler formats. When there’s too much embellishment within an already noisy visual atmosphere, videos will be less likely appreciated. What audiences would want to see are clean lines, with straight to the point messages. This is especially applicable for corporate video animation pieces.
So should you be embarking on a corporate video production project, you must make your message and its content stand out more than overly designing your materials. Plus, they’re even more cost effective since you won’t need to put in too much effort and design expenses on adding unnecessary visuals into your video.
Awareness Reigns as a Purpose of Production
When used as an advertising tool, it has been seen how videos are still produced to embark awareness among its viewers. Animated marketing video production is on the stage of introducing a brand to its target buyers. However depending on their budget and content strategy, companies may opt to come up with a creative series of videos to keep their viewers interested on what they will continue to share. This may be part of their brand building strategy.
If you’re considering a collaboration with an animated video production company, these trends will get you started with some creative ideas. Be more adept with the trends and see which of them would be great for your business today. Do you think video animation can suit your marketing ? get in touch now !
Gary is the founder and owner at Snappy Sales Video, a Brighton-based video production company, who has a deep obsession with making videos as often as possible and how to optimise websites for brand awareness and conversions.