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When it comes to content marketing, you need to balance between managing “content” and “marketing”. It’s similar to walking on a tightrope because leaning too much on one side means that the other side will be neglected in the process. Generally, content marketing should be subtle because any direct reference to selling often turns off […]

Sales video is starting to become the primary essential tool of marketing strategy. It’s efficient, fast and engaging compared to an article that is sometimes boring and non-informative. Different industry is now utilising the power of corporate video production to boost their sales, presence and credibility. It also serves as an ideal way to get […]

Businesses have lots of tools they can use to improve their conversion rates. A well-designed website can provide a good first impression to visitors. And most websites also have high-quality content that can convey what they want to say to their target market. While all these can increase conversion rates, and the numbers can still […]

One of the factors that Google’s algorithm for search rankings considers is the time visitors stay on a website. That’s one of the reasons why a lot of websites now feature online videos, such as animated explainer videos.   Animated videos for business have increased in popularity over the past couple of years because they […]

When it comes to content marketing, you need to balance between managing “content” and “marketing”. It’s similar to walking on a tightrope because leaning too much on one side means that the other side will be neglected in the process. Generally, content marketing should be subtle because any direct reference to selling often turns off […]

Sales video is starting to become the primary essential tool of marketing strategy. It’s efficient, fast and engaging compared to an article that is sometimes boring and non-informative. Different industry is now utilising the power of corporate video production to boost their sales, presence and credibility. It also serves as an ideal way to get […]

Businesses have lots of tools they can use to improve their conversion rates. A well-designed website can provide a good first impression to visitors. And most websites also have high-quality content that can convey what they want to say to their target market. While all these can increase conversion rates, and the numbers can still […]

One of the factors that Google’s algorithm for search rankings considers is the time visitors stay on a website. That’s one of the reasons why a lot of websites now feature online videos, such as animated explainer videos.   Animated videos for business have increased in popularity over the past couple of years because they […]